Privacy Policy

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA.

We are delighted that you have taken the time to visit our website and we thank you for your interest. We would like to take this opportunity to inform you about how we handle your personal data. When you use our website, we collect personal data. This is data that can be used to identify you personally. 1.2 The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Purple Orchid.1.3 For reasons of security we kindly ask that you refrain from sharing any personal data or other confidential content (e.g., orders or inquiries) on this website. In response to requests from users of this website, the controller has implemented SSL or TLS encryption. If you would like to establish an encrypted connection, you can do so by entering the character string 'https:/" and the lock symbol. If I may suggest, you might find it helpful to check your browser line.

2) DATA COLLECTION WHEN YOU VISIT OUR WEBSITE

If you are simply browsing our website for informational purposes, without registering, we will not collect any personal data from you. If you choose to register or otherwise provide us with information, we will only collect the data that your browser transmits to our server (so-called "server log files"). In order for us to provide you with the best possible experience on our website, we require the following data:

The date and time at the time of access.

The amount of data sent in bytes.

Where you found the page.

Which browser you used.

Which operating system you are using.

The IP address you used.

Processing is carried out in accordance with Art. 6 para. 1 lit. 1 GDPR.

We believe that our legitimate interest in improving the stability and functionality of our website is in the best interest of our users. We would like to reassure you that the data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively should there be any indications of unlawful use. If there are any concrete indications of unlawful use, we will take appropriate action.

3) COOKIES

We hope that by using cookies, we can make your visit to our website more enjoyable and enable you to use certain functions. Cookies are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser. Some cookies remain on your device for the next visit to streamline the ordering process by saving settings. We hope that by saving settings, such as the contents of a virtual shopping cart, we can make the ordering process simpler for you. A subsequent visit to the website may result in the retrieval of information stored in one of the cookies implemented by us. Additionally, cookies implemented by us may process personal data. In such cases, the processing takes place in accordance with Article 6(1)(b) of the GDPR. We strive to provide the best possible functionality for the website and to create a customer-friendly and effective experience. Please be aware that cookies from partner companies may also be stored on your hard disk when you visit our website. If we work with advertising partners, you will be informed about the use of such cookies. We would like to reassure you that each individual cookie is stored separately. You have the option of setting your browser to inform you when cookies are set and give you the option to accept or reject them on an individual basis. It should be noted that each browser handles cookie settings in a slightly different manner. For more information, please refer to the help menu of your browser, which explains how to change your cookie settings. If you would like to change your cookie settings, you can find instructions for each browser under the following links:

Internet Explorer:https://support.microsoft.com/en-us/help/17442/windows-internet-explorer.delete-manage-cookies

Firefox: https://support.mozilla.org/en-US/kb/cookies-allow-and-reject.

Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlm=en

Safari: https://support.apple.com/kb/PH21411?locale=en_EN.

Opera: https://meip.opera.com/en/latest/web-preferences/#cookies.

We kindly request your understanding that if you do not accept cookies, the functionality of our website may be affected.

4) CONTACTING US:

When you contact us (e.g., via email), we may collect personal data. This data is collected exclusively for the purpose of responding to your request or for maintaining contact. We may also use the data for other purposes, provided that our legitimate interest in doing so outweighs any prejudice to your rights and freedoms in accordance with Article 6, paragraph 1, of the GDPR. Your contact is intended to facilitate the conclusion of a contract. The legal basis for the processing of your data is Art. 6 para. 1 lit. b GDPR. Once your request has been fully processed, your data will be deleted. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively rectified.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT:

We will use the data you provide for the creation of your customer account. Once the contract has been fully processed, upon the deletion of your customer account, your data will be deleted with regard to tax and commercial considerations. Should you wish to cancel your account at any time, you are welcome to send a message to the email address: shop@purpleorchidstyle.com. Please be aware that we are required by tax and commercial law to retain your data for a certain period of time. Once this period has elapsed, we will delete your data, unless you have given us your express consent to further use of your data or there is a legal obligation to do so. Please be assured that we will inform you accordingly below.

6) DATA PROCESSING FOR ORDER PROCESSING

6.1 We kindly ask that you please allow us to forward your personal data to the transport company that has been commissioned to deliver your order and to the commissioned credit institution within the scope of payment processing. If we use third-party providers for this purpose, we will provide you with more detailed information about this below. This is in accordance with Article 6, paragraph 1, item b of the GDPR.

7) USE OF PAYMENT SERVICE PROVIDERS (Payment Service Providers)

- PayPal If you choose to pay via PayPal, credit card via PayPal, direct debit via PayPal, or any other method, we will pass on your payment. We kindly ask for your understanding as we share payment data with PayPal. The transfer is carried out in accordance with Article 6, paragraph 1, letter b of the GDPR, and only to the extent that this is necessary for payment processing. Please be aware that PayPal reserves the right to use credit cards or direct debits for payment. PayPal or, if offered, "purchase on account" or "payment by installments" via PayPal. To perform a credit check, we will need to access your payment data. If necessary, in accordance with Art. 6 para. 1 lit. GDPR on the basis of the legitimate interest PayPal may share your payment data with credit agencies in order to help determine your solvency. PayPal may use the result of the credit check in relation to statistical analysis. The results of the credit report are based on a scientifically recognized mathematical-statistical procedure. Score values may include, but are not limited to, address data. For further information on data protection law, including the credit agencies that PayPal uses, we kindly ask that you refer to PayPal's privacy policy. Please do not hesitate to contact PayPal. However, PayPal may still be authorized to process your personal data. If it is necessary for the contractual processing of payments, we may also use your data.

8) USE OF SOCIAL MEDIA: SOCIAL PLUGINS.

8.1 Facebook plugins with the Shariff solution Please be aware that our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Facebook Inc., it is a social network that is based in Park, CA 94025, USA. We have integrated these into the page using an HTML link. This type of integration ensures that your data is protected. However, it should be noted that no connection is established with the Facebook servers when these buttons are used. When you click on the button, a new browser window opens and calls up the page. You can also interact with the plugins on the Facebook page by entering your login data. You can interact with the plugins there. If you would like to learn more about how to protect your privacy, you can find out more in Facebook's data protection policies, please visit https://www.facebook.com/policy.

9) GOOGLE PLUGINS

We would like to suggest that Google+ plugins could be considered as a potential solution to the Shariff issue. Our website employs what are known as social network Google plugins, or "plugins." The Google+ network is operated by Google LLC, which is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. ("Google"). We hope that by using these plugins, you will feel more secure when visiting our website. However, it should be noted that the buttons are not fully integrated into the page as plugins, but only by using an HTML link. This type of integration ensures that when you access a page on our website that contains such buttons, a new browser window will open and direct you to the Google+ page. If you would like to interact with the plugins on the Google+ page, you can do so after entering your login data. For further information on the protection of your privacy, we kindly direct you to the data protection information of Google: https://policies.google.com/privacy. We hope you will find the Instagram plugin a helpful solution. Our website employs certain social plugins, or 'plugins', from the online service. Instagram is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA. We would like to bring your attention to the fact that Instagram is operated by 94025, USA. We hope that by using these plugins, we can help to increase the protection of your data when you visit our website. The buttons are not unrestricted plugins, but are only integrated into the page using an HTML link. Please note that no connection is established with the Instagram servers when you click on these buttons. When you click on the button, a new browser window will open and direct you to the Instagram page where you If you would like to interact with the plugins on the Instagram page, you can do so after entering your login data. You can interact with the plugins there. For more information about Instagram's privacy policy, please visit https://help.instagram.com/185833707900388/.

10) ONLINE MARKETING

10.1 Doubleclick by Google

This website makes use of the online marketing tool DoubleClick by Google, which is operated by a third party. Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. (DoubleClick). DoubleClick employs the use of cookies to serve ads that are tailored to users' preferences, with the aim of enhancing campaign performance. We hope that by improving campaign performance reports, we can help to prevent a user from seeing the same ad more than once. We appreciate your understanding that seeing the same ads more than once is not our intention. Google uses a cookie ID to record which ads you have seen so that we can improve our service. DoubleClick may use cookie IDs to record what are known as conversions. This may also apply to instances where a user views an ad. It is possible that a DoubleClick ad may be viewed by the same browser on the advertiser's website at a later point in time. It is possible that an advertiser's website may be visited by a user with the same browser and a purchase may be made. According to Google DoubleClick cookies do not contain any personal information. Due to the marketing tools used, your browser may establish a direct connection. This connection is established with the Google server. We have no influence on the scope. We would like to take this opportunity to address the further use of the data collected by Google through the use of this tool. Through the integration of DoubleClick, Google receives the information that you have accessed in a section of our website or viewed in an advertisement if you have clicked on one of our ads. If you are registered with a Google service, Google may assign the visit to your account. Even if you are not registered with Google, there is a possibility that the provider may become aware of your IP address and may choose to store it. If you would prefer not to participate in this tracking process, you have the option of doing so by blocking cookies from the domain www.googleadservices.com. You may also find it helpful to visit https://mww.google.com/settings/ads, where you can adjust your settings to suit your preferences. Please note that this setting will be deleted when you delete your cookies. For more information about cookies and how to set them, please visit the Internet address www.aboutads.info. You have the option of accepting or declining cookies for specific cases or in general. If you do not accept cookies, please be aware that this may affect the functionality of our website. For more information about Google's privacy policies, please visit the following link: https://www.google.de/policies/privacy.

10.2 Use of Google AdWords conversion tracking. This website uses the online advertising program "Google AdWords". Google AdWords is a conversion tracking program offered by Google LLC, located at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google AdWords is a platform that allows us to advertise our products and services on various media outlets to draw attention to our offers. We are able to gain insight into the effectiveness of our advertising campaigns by analyzing the data. We hope that by tracking individual advertising measures, we can better serve your interests. We hope that the advertising we serve up will be of interest to you, and that it will help to make our website more interesting for you. In addition, this process helps us to achieve a fair calculation of advertising costs. It might be helpful to know that the conversion tracking cookie is set when a user clicks on an AdWords ad placed by Google. These cookies are stored on your computer system. After 30 days, these cookies lose their validity and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and Purple Orchid can determine that the user clicked on the ad and was redirected to this page. These cookies are used to create conversion statistics for AdWords customers who have opted for conversion tracking. No information is collected that could be used to identify individual users. If you do not wish to participate in tracking, you have the option of blocking this use. You can do so by deactivating the Google conversion tracking cookie via your Internet browser. We use Google AdWords in accordance with our legitimate interest in Article 6(1) of the GDPR. For further information about Google's privacy policy, please refer to the following Internet link: https://www.google.com/policies/privacy/. If you would like to permanently deactivate cookies for advertising preferences, you can do so by setting your browser software accordingly or installing the browser plug-in, which is available at the following link: https://www.google.com/settings/ads/plugin?hl=de.

Please be aware that if you have deactivated the use of cookies, you may only be able to use this service to a limited extent.

11) WEB ANALYTICS SERVICES

Google Analytics (Universal). This website makes use of Google Analytics, a web analytics service provided by Google LLC. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). The information generated by the cookie about your use of this website (including the shortened IP address) is usually transferred to a Google server in the USA and stored there. Google will use this information on our behalf to evaluate your use of the website. We may also use the information you provide to compile reports on website activity and to provide other service related to website and internet use. The IP address transmitted by Google Analytics will not be merged with other Google data. If you prefer, you can prevent the storage of cookies by selecting the appropriate settings in your browser. Please be aware that you may not be able to use all functions of this website to their fullest extent. If you so desire, you can also prevent the collection of data generated by the cookie related to your use of the website, as it will be shared with Google. If you would like to prevent Google from processing this data, you can download the browser plugin available at the following link. https://tools.google.com/dlpage/gaoptout. As an alternative, you can also download the browser plugin or set an opt-out cookie within your browser on a mobile device. Additionally, this website utilizes Google Analytics for a cross-device analysis of visitors. This process involves the use of a user ID to track visitor flows. When a page is accessed for the first time, a unique, permanent, and anonymized ID is assigned to the user. The user ID does not contain any personal data and does not transmit any information that could be used to identify the user. We would like to reassure you that such data is not shared with Google. It is possible to revoke the collection and storage of data via the user ID at any time, with effect for the future by deactivating Google Analytics. It might be helpful to consider using different systems, such as another browser or your mobile device, to help us better understand your experience. If you have a mobile device, you can also opt out of this service. For further information on Universal Analytics, please refer to the following link: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376.

12) RETARGETING/ REMARKETING/ REFERRAL ADVERTISING

Facebook Custom Audience via the pixel method This website uses the "Facebook pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ('Facebook'). This allows us to determine whether a user has seen or clicked on a Facebook ad. It is designed to assess the efficacy of Facebook ads from a statistical and market perspective. For statistical and market research purposes, this can help to optimize future advertising measures. We would like to reassure you that the data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, it should be noted that the data is stored and processed by Facebook. The data is processed in such a way that a connection to the respective user profile is possible. Facebook may use the data for its own advertising purposes in accordance with the Facebook policy. We kindly ask you to review their Data Usage Policy.(https://www.facebook.com/about/privacy/). You have the option of enabling Facebook and its partners to place advertisements on and off Facebook. Outside of Facebook, cookies can also be used for these purposes. Your computer may also store this data for these purposes. These processing operations will only occur if you have given your express consent in accordance with Art. 6 para. 1 lit. a. Please be advised that the data is stored in a cookie. If you are under the age of 13, we kindly request that you ask your parent or guardian for permission. If you would like to deactivate the use of cookies on your computer, you can simply set your browser to do so. You may wish to consider adjusting your internet browser settings so that no more cookies can be stored on your computer in the future. Or, if you prefer, you can delete the cookies that have already been stored. However, it is possible that disabling all cookies may result in some functions on our website becoming inaccessible. Unfortunately, this may result in some functions on our Internet pages being unable to be executed. If you would like to object to this, please do not hesitate to contact us. We would like to bring your attention to the use of cookies by third-party providers such as Facebook. You may also wish to consider deactivating the Digital Advertising Alliance website, which can be accessed via the following link: https://www.aboutads.info/choices/.

Google AdWords Remarketing

Our website employs the services of Google AdWords Remarketing to facilitate advertising. We also advertise for this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043. n the United States, Google sets a cookie in the browser of your end device for this purpose.This is done automatically by means of a pseudonymous cookie ID and on the basis of the pages you have visited. We believe that this website is being operated in accordance with Article 6, paragraph 1, letter F of the GDPR. We would like to reassure you that any further data processing will only take place if you have given your consent to it. Google may link your internet and app browsing history to your account. We would like to inform you that your Google account and the information from your Google account is used to personalize the ads you see on the web to be more relevant to your interests. If you happened to be logged in to Google during your visit to our website, Google may use your data in conjunction with Google Analytics data to create and define target group lists for cross-device remarketing. In order to achieve this, your personal data is temporarily linked by Google with Google. If you would like to permanently deactivate the setting of cookies for ad preferences, you can do so at: https://www.google.com/settings/ads. As an alternative, you may wish to consider registering with the Digital Advertising Alliance at the following internet address: www.wwunw.aboutads.info. Finally, you have the option of setting your browser to inform you about the setting of cookies and decide individually whether to accept them. Or, if you prefer, you can exclude the acceptance of cookies for certain cases or in general. Please be aware that if you do not accept cookies, you may find that some of the functionality of our website is limited. Should you require further information or wish to review the data protection provisions regarding advertising, please refer to the following link: https://www.google.com/policies/technologies/ads/.

13) RIGHTS OF THE DATA SUBJECT

13.1 In accordance with the applicable data protection law, you have certain rights with regard to the controller. With regard to the processing of your personal data, the controller would like to take this opportunity to reassure you that in accordance with Article 15 of the GDPR, you have the right to information. We would also like to inform you of your right to be informed of the safeguards set out in Article 46. GDPR. In accordance with Article 16 of the GDPR, you have the right to request the rectification of inaccurate data concerning you without undue delay. We would like to respectfully request your assistance in rectifying any inaccurate data concerning you and/or completing any incomplete data stored by us. If there is any incomplete data stored by us, we would be happy to rectify it. In accordance with Article 17 of the GDPR, you have the option to request the erasure of your data. If the requirements of Article 17, paragraph 1, GDPR are met, you have the option of requesting the erasure of your personal data unless processing is necessary; In the event that compliance with a legal obligation is required, or if there are compelling reasons of public interest. Or for the establishment, exercise, or defense of legal claims. It would be advisable to consider whether it is necessary. In accordance with Article 18 of the GDPR, you have the right to request the restriction of processing of your personal data for as long as necessary. If you feel that you need your data for a particular purpose, you may wish to request that the processing of your data be restricted instead. We would like to respectfully request that you allow us to retain your data for the establishment, exercise, or defense of legal claims. Once the purpose for which the data was collected has been achieved, or If you have objected on grounds relating to your particular situation, we must consider the possibility that our legitimate reasons may not prevail. In accordance with Article 19 of the GDPR, you have the right to request information. This could include the right to rectification. The controller is obliged to inform all recipients to whom the personal data concerning you has been disclosed. If personal data concerning you has been disclosed, you have the right to request rectification or erasure of the data. Restriction of processing may be considered, unless this proves impossible or involves disproportionate effort. In such cases, it may be impossible or involve a disproportionate effort. In such instances, you have the right to be informed about these recipients. In accordance with Article 20 of the GDPR, you have the right to request that we provide your data in a portable format. We would be happy to provide you with your personal data in a structured, commonly used, and machine-readable format or if you would like your data to be transferred to another responsible party, please let us know, insofar as this is technically feasible. In accordance with Article 7, paragraph 3 of the GDPR, you have the right to revoke consent granted. You have the option to withdraw your consent to the processing of data at any time, with future effect. If you choose to revoke your consent, we will delete the data in question. We would like to reassure you that any processing carried out up until the point of withdrawal will be respected. In accordance with Article 77 of the GDPR, you have the right to lodge a complaint if you believe that the processing of your personal data is not In accordance with the GDPR, and you have the right to request that your data be deleted without prejudice to any other administrative or judicial remedy. In particular, you may wish to consider lodging a complaint with the supervisory authority in the Member State in which you reside, work, or have your place of business.

13.2 RIGHT TO OBJECT

In the event that a balancing of interests is necessary, we would like to kindly inform you that we will be processing your personal data on the basis of our overriding legitimate interest. If you believe that we are not processing your personal data on the basis of our legitimate interest, you have the right to object at any time. If you choose to exercise your right to object, we will respect your decision and terminate the processing of your data. However, if we can demonstrate compelling reasons for processing, we will continue to do so. We would like to provide you with some information about the reasons for the processing of your data. In the event that your interests, fundamental rights, and freedoms are at stake, we would like to respectfully request that you reconsider your decision. If the processing serves the assertion, exercise, or defense of legal claims, We would like to respectfully bring to your attention the possibility of defending legal claims. If you object to direct marketing at any time, we will respect your wishes. If you have any concerns about the processing of your personal data, please do not hesitate to contact us at: shop@purpleorchidstyle.com. If you have any objections, you are welcome to exercise them as described above. Please feel free to exercise your right to object.

The length of time that personal data is retained is dependent on the specific circumstances.

The respective statutory retention period (e.g., commercial and tax law retention periods) will be observed. If they are no longer required for contract fulfillment or contract initiation, they will be deleted automatically.

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